Zara Spring/Summer 2015 Campaign

Fashion

The Spanish clothing retailer described as a “Spanish Success Story” by CNN certainly deserves a round of applause for the gorgeous Zara spring/summer 2015 collection that has us wishing we were actually born in the ‘70s to see their original cuts. Grossing over 7 billion in Euros a year, Zara is known as one of the fastest product developers in the industry, requiring only a month to get it launched and in stores despite the 6-month overall average. This allows for immense turnover, as well as the showcasing of 12,000 new designs a year. That’s an amazing number and Zara is an amazing brand in of itself. It is a fashion imitator company that does not transfer fast fashion production to low-cost countries and utilizes a strange strategy of zero advertising, instead opting to open up new stores. Zara’s approach to business is mind-boggling and definitely enjoyable to witness, while each new season we await for the latest in designs to be unfolded. As such, we are exceptionally delighted to find that the new Zara spring/summer 2015 campaign features a country feel, full of suede and maxi dresses, halter tops and sheer designs. All that makes Zara so incredibly attractive is now seen through this particular collection as it stays true to the 2015 fashion and accessories trends.

Zara Spring/Summer 2015 Campaign

Quite Similar to Chloe, the first maxi dress on the list is a lightweight number in dark red, reminiscent of dried blood. It’s sheer enough to show off a silhouette while not so much as to give away the look of every curve on that body of yours. There’s a deep V plunge at the chest, coming down to just below the bust and showing off a sliver of the skin from each breast. It is kept in place by a string tied at the neck, while feathers of different birds are tied to string toed to the bow at the neck. The sleeves are large and puffy, tied at the wrists with string, while the hem slides across the floor with a cut-out at the front, showing off the feet clad in gladiator sandals. It’s a great look overall and one which we are quite a bit envious of.

The new blouses seem to come in suede, in snakeskin and soft lightweight fabrics, in floral prints and simple color blocks. We have the deep V-plunge at the neck as well as the halter-top, while some are even wraparound designs that are tied at the side of the waist and show off no skin at all. There’s no sleeve and long sleeve in this group of choices, while it’s pretty clear that the tops are not meant to be fitted, but instead fall freely against the body. That is probably a great choice in itself as this year appears to be all about freedom and comfort in movement.

Zara Spring/Summer 2015 Campaign

Zara Spring/Summer 2015 Campaign

Zara Spring/Summer 2015 Campaign

We also see some pirates rescuing ladies in distress, the long, flowing maxi dress in a pale teal color and the ruffles at the sleeves implying innocence. There’s something very Peter Pan and Wendy about this duo, with the lovely rich girl still in her sleeping gown abducted by a pirate woman who wears strappy gladiator sandals, a velvet sleeveless overcoat and a shirtdress with puffed sleeves and a pretty white necktie that barely skims the tops of the thighs. It’s almost as if we are in a dream here and the characters of famous novels come into play. You can imagine why these pieces would captivate us, with their Shakespeare meets Disney style inspirations.

Zara Spring/Summer 2015 Campaign

Zara Spring/Summer 2015 Campaign

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River Island Spring 2015 Collection

Fashion

The London headquartered high street fashion brand known as River Island is an absolute favorite among many and theRiver Island spring 2015 collection has been awaited with much anticipation. Operating in a number of worldwide markets, River Island as we know it today was born in 1988 and never looked back. It is, essentially a family business, run by Bernard Lewis, who came up with the original idea back in 1948, selling fruits and vegetables alongside the wool from a Nazi-Luftwaffe bombed-out site in the East End of London. Today, we are more than happy to see how fast and how well it has grown, especially when we so enjoy flipping through the latest in River Island’s spring and summer 2015 collection.

River Island Spring 2015 Collection

The River Island spring 2015 campaign stars Latvian model Ieva Laguna and Jamaican Model Kai Newman. The images themselves were captured in Palm Springs, California, so it certainly is all about bringing in the sunshine to the lovely pieces within this collection. We are seeing denim on denim looks, white lace maxi dresses, black fringed and embroidered shawls, crop tops and brimmed hats, large circular sunglasses and lots of strappy sandals.

Here, we’re talking about how sexy a simple black and white color blocked ensemble can look when it’s fit right to the figure and made to look positively classy. Those long shorts with their high waists are perfect for the women, who prefer to add length to the legs, while the keyhole cut-out in the black and white crop top is at the perfect location, showing off skin below the bust instead of above. Add a nice leather jacket and gladiator style high stiletto heeled sandals to the mix and it is a gorgeous set that’s been pulled together.

Since the spring weather often requires one to keep dressing up warm, the mustard yellow colored fancy coat with its pretty silver buttons and matching belt might be just perfect, especially when coupled with a white and yellow little snakeskin handbag. Ankle strapped light golden heels can be added to the mix for a perfect combination. We love the look, especially the inclusion of snakeskin in there, which is also seen in some shoe models that have been paired with white lace dresses.

River Island Spring 2015 Collection

River Island Spring 2015 Collection

Long legs are a must throughout this year, and instead on focusing on leggings and cigarette coupes, we have the slightly flared bottoms on long, high wasted jeans that are paired with stiletto sandals for added effect. The gorgeous button down blouse here is a navy color, so while not a denim on denim ensemble, it certainly gives off that vibe. Adding golden jewelry helps brighten things up, while a lighter blue handbag with black and white tassels offers a nice contrast while keeping true to the color base. Hoop earrings are a great choice, especially with the hair left down in silky waves.

River Island Spring 2015 Collection

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Valentino Couture Spring/Summer 2015 Collection

Fashion

As always, the Roman clothing company that is so revered for its designs has set the bar rather high at Paris Haute Couture Fashion Week runway show presenting the mind-blowing ValentinoCouture spring/summer 2015 collection inspired by love and showing a unique blend of the modern and historic, something which has defined Valentino’s jaw-dropping designs for years. It was in the 1960s that Valentino ventured into international waters, and bringing his designs to Paris certainly catapulted him to fame. To date, there have been 12 distinct Valentino perfumes created as well. It was in 1968 that Valentino scored the brand’s biggest triumph in the all-white dress collection. From Jacqueline Kennedy to Elizabeth Taylor, Farah Diba to Princess Margaret, Valentino couture became a must for the wardrobes of the world’s best-dressed. The international experience of the fashion house certain translates into this year’s haute couture fashion show collection, wherein it appears that a trip around the world in the ‘80s days has been the main inspiration.

Valentino Couture Spring/Summer 2015 Collection

Creative directors Maria Grazia Chiuri and Pier Paolo Piccioli certainly have outdone themselves, presenting such a magnificent array of designs to choose from, viewers are left dumfounded. The focus appears to be on foreign royal houses and the traditional attire of the courts combined with a touch of modernity. Before delving into historical costumes, the Valentino Couture spring/summer 2015 collection begins with a beautiful modern black velvet number, complete with a deep plunge at the neck and a butterfly style look, the wings extending over the shoulders and onto the back. It is a long gown, simple and without any embellishments to take away from the epic proportions of the design. This one is easily seen as a red carpet favourite, especially when coupled with fringed bangs and left bereft of any jewellery that may normally adorn the arms, neck, ears and any other part of the body.

Each piece in the collection is of a unique design, as if inspired by a different city, a difference culture and a whole different race. The length of the hems vary with each piece, the colors used keep changing. The patterns are never the same between pieces, but in terms of prevalence of trends, we see much in terms of wine reds; we see piece after piece that presents embroidery and prints akin to the Eastern European national traditions. Some even appear as if painstakingly woven rugs have been turned into cloth. We even end up seeing an open midriff or two, set against twin sets of floor-length skirts and cropped high neck and long sleeved tops. Matching pairs of shoes certainly take the cake, while the crimson cape brings more of a regal air to the ensemble. In terms of hair and makeup, the latters is kept to a minimal design, while the former is scraped back in a textured updo, nothing frivolous but certainly not as strict as may have been expected.

Valentino Couture Spring/Summer 2015 Collection

Valentino Couture Spring/Summer 2015 Collection

Valentino Couture Spring/Summer 2015 Collection

Valentino Couture Spring/Summer 2015 Collection

Valentino Couture Spring/Summer 2015 Collection

What we see a lot of throughout the Valentino Couture spring/summer 2015 collection show, other than the crimson coloring and the Eastern or Oriental style designed embroideries is the sheer aspects on so many of the pieces, as well as the immense amount of velvet that’s used. Lace is also always an option, while the necklines range between two extremes: either they are extreme deep V plunges or they are high and ruffled, as they were centuries before. Of course, we do see strapless pieces and simple crow-necks as well, but the extremes are more intriguing to watch. It does, however, appear as if there’s a timeline transition, with changing designs reflecting different points in history, until the last of the 47 gowns seems to reflect modern day intricacies, patterns and fabric choice. Those olden designs would look splendid if worn by the right person during awards ceremonies, however, much more so than the modern numbers.

Valentino Couture Spring/Summer 2015 Collection

Valentino Couture Spring/Summer 2015 Collection

Valentino Couture Spring/Summer 2015 Collection

Valentino Couture Spring/Summer 2015 Collection

Valentino Couture Spring/Summer 2015 Collection

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Viktor & Rolf Couture Spring/Summer 2015 Collection

Fashion

The Amsterdam based fashion house founded in 1993 by Viktor Horsting and Rolf Snoeren, is definitely one to look for on the Paris Haute Couture Fashion Week’s runways. After all, their couture is generally very intriguing, this year reminding us of country doll dresses with tons of straw, floral prints, and layer upon layer of pleated ruffles. It’s a garden that we see, worn by long legged beauties, with puffed up skirts and thigh-skimming lengths at the hem. The Viktor & Rolf Couture spring/summer 2015 collection certainly was a colorful show that any and all who watched greatly enjoyed.

Viktor & Rolf Couture Spring/Summer 2015 Collection

Viktor and Rolf started with ready to wear fashions in 2000, though back in 1998, they held an unauthorized show during the Paris Fashion Week in order to attract members of the press. They’ve been innovative and gone to new lengths to bring the focus onto their works, including creating a “Russian Doll” out of model Maggie Rizer, who was dressed in layer after layer of couture dresses, all piled on top of the other. They’ve done clothing, both couture and ready-to-wear, as well as accessories, while also taking on contracts to develop perfumes for different companies.

When it came down to presenting their couture designs on the runway today, the house had 20 options to display, all of which had a similar theme. It’s as if there was a story to be told of a young girl in the middle of winter (for she wore white with black swirls, the bow on her chest denoting her age) who slowly grows into the harbinger of spring weather, beginning with melting the snows and having the streams gurgle in their blue colors, before the daffodils bloom and aqua joins yellows, then purples and finally reds, and finally it appears as if she brings the wheat harvest of autumn, the blue flowers giving way to browns and mustard yellows instead of the spring sunshine seen at first. All the while, she never fails to carry a straw hat, knowing full well the harvest is the most important part of the year, but she also dares to enjoy the moments of beauty, of pure sunshine and the rains that ensure every bloom is as perfect, as vibrant as the next. Her dress is that of a doll, like those straw woven little toys that are believed to bring about a good yield if you care for it well and keep it in your home. The full skirts never pass the mini hem line, nor do they go so short as to be indecently exposing too many body parts. Instead, the straw doll attracts the attention of the farmer and bestows upon him a full year of luck and prosperity.

Viktor & Rolf Couture Spring/Summer 2015 Collection

Viktor & Rolf Couture Spring/Summer 2015 Collection

The Viktor & Rolf Couture spring/summer 2015 collection is not full of a wide array of choices in couture dresses to choose from, but what it lacks in numbers, it makes up for in incredibly vibrant coloring and whimsical design. It is clear that this fashion house is not your typical chic, sophisticated and often slightly strange French, Spanish or Italian style, nor does it find inspiration in the same places. Here, it’s the simple farmer, the countryside and the traditions held dear over the centuries.

Viktor & Rolf Couture Spring/Summer 2015 Collection

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Massimo Dutti January 2015 Lookbook

Fashion

Suede, leather, white shirts and golden mustard capris, knit jackets and khaki shorts are fall into the latest Massimo Dutti January 2015 lookbook. The Spanish company may have only been women’s fashionable clothing since 1992, despite opening its doors back in 1985 in Barcelona, but the styles are impeccably desirable and we are devouring image after image with stupefied intent. While many may believe that Massimo Dutti is a fashion designer himself, the truth is that there is no real person in the company by that name. It is but the brand under which the line operates. The name might sound Italian, but the company itself with wholly Spanish.

Massimo Dutti January 2015 Lookbook

In its latest Massimo Dutti January 2015 lookbook, we are certainly seeing the chic sophistication we have come to expect from the brand, as its international fans demand at least a few pieces from the famed collections. This January lookbook should provide those even in far-flung countries such as Armenia and Malta with a good sample of designs to get one through the next month at least!

A blue pantsuit, not too light and not too dark seems like the perfect office look to be rocking this season. It’s professional, chic and has a touch of sexy with its single button placed lower on the jacket, in line with the hips, and the comfortable wide pant allowing for airy movement without the typical constrictions we are prone to seeing. It can be worn with a shirt or a simple tank top underneath, or even without anything at all to add a touch of risqué to the whole outfit. Hair trends tend to be on the medium side these days, while beige leather bands on watches and beige colored flats finish off the look with classy ease.

With the trends for denim still tending to lean towards multiple pieces of it in a single outfit, the next gorgeous set of fitted mid-rise denim pants with a looser denim shirt is great, particularly when topped off with a grey and white tweed jacket to add some contrast and offset the Wild West look. It’s casual but not to be underestimated as it can be just as sexy as any other outfit, particularly with the shirt top buttons left undone. The cuffs peeking out from under the jacket also add to the allure of this style, meaning we’ll be craving even more denim once we grab ourselves some Massimo Dutti pieces.

Massimo Dutti January 2015 Lookbook

Massimo Dutti January 2015 Lookbook

Speaking about tweed jackets, the same can also come in a denim color, which looks amazing with a silky navy and white designed blouse, a snakeskin blue leather handbag and comfortable white slacks. It’s a professional look that’s sleek and chic while with a hint of sexy as the top buttons are best left undone, baring at least a sliver of skin. It’s a great look, one that coupled with a blow-dried hairstyle that looks rather wind swept and barely there makeup presents a rather intriguing and positively mesmerising fashion sense.

Change the blouse and white slacks with leather skinny pants in a cognac color and a darker navy sweater and you have a rather lovely look that’s perfect for the spring season. Throw in nude or cognac colored leather strap sandals, while also adding an oversized handbag in the same color and you have one spring look that should be in every wardrobe come the next few seasons. We are huge fans of this particular style and many would agree on this statement.

Massimo Dutti January 2015 Lookbook

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Gigi Hadid for GUESS Spring 2015 Campaign

Fashion

GUESS, an American upscale clothing brand retailer, has released its spring 2015 campaign and we are thrilled with the amount of sophisticatedly sexy designs we are privy to. The Marciano brothers set up shop in Los Angeles back in 1981 and GUESS made its first appearance in the upscale Beverly Hills area. In 1985, it had made iconic black-and-white advertisements its staple. With revenues of over 1.2 billion USD a year, the company is one of the largest brands and most definitely a favorite among the young and the old. It’s no wonder that the presentation of the GUESS spring 2015 campaign has been a much anticipated event for many, particularly after the latest announcement of the brand’s face Gigi Hadid becoming a Maybelline brand ambassador.

GUESS Spring 2015 Campaign

On January 18, 2015, the headlines brought the limelight onto Gigi Hadid, the 19-year-old American fashion model and TV personality, who brings her sexy poses to the GUESS spring 2015 collection and blows all away with her sassy style. She’s been the face of GUESS ever since she was a child, the latest of which was in 2012, and the past year has enjoyed much in terms of popularity, due to her cover feature on Galore Magazine, Carine Roitfield’s CR Fashion Book and Schön! Magazine. Her mother’s modelling background and her stepfather’s career as a music producer have enabled the young model of Palestinian and Dutch background to go far, bringing her younger sister Bella into the fashion industry with her. As for her work with GUESS, we absolutely love seeing her take center stage and turn out to be on the cover of it all. This is her first solo campaign and we believe she’s done an amazing job in presenting the denim, gingham prints and knitwear, all in her sexy style (some may argue a little too sexy in some places). Throughout the whole of the campaign we see denim on denim styling, lacy designs and a good amount of gingham to really sate one’s appetite.

It’s not a common occurrence to see knit sweaters over beachwear, but we cannot help but comment on how lovely the mix looks. It’s kind of like wearing a sweater over mini shorts, except you are definitely showing off more skin than that. The sweater in itself is gorgeous, looks, extremely soft and comfortable, while still encompassing both warmth and sexiness in design. The string bikini and the beach background have us pining for warmer days already, but the lovely knit sweater will have to do for the moment this spring… at least until the weather warms up by May and we find the nearest beach to enjoy some Vitamin D along with the surf.

GUESS Spring 2015 Campaign

Gigi Hadid appears to be a rather professional ballet dancer as well if her pose says anything about her extracurricular activities. The beach dress is magnificent though, with the stringy connection between skirt and top mesmerizing to look at. It is light, flowing, and baring much while leaving just enough to the imagination to be one of the sexiest vacation dresses to take to the beach we’ve yet seen this year. Now we just need to work on our bikini bodies and maybe see into working on our dance steps if we’re going to pull off a similar pose in the future!

Denim over lacy coral-colored dress and gingham bikini bottoms looks rather amazing unto itself actually. Now we just wish we had a better view of the dress and perhaps the top of that gingham bikini as well but beggars can’t be choosers it appears. But the off-the-shoulder design of that dress is reminiscent of Spanish or Mexican styles, while the color itself is very warm and suited for carefree summer days. The denim does much to bring out the amazing in the whole of the outfit, though we might like to see it actually on the shoulders of someone before picking it up for ourselves.

GUESS Spring 2015 Campaign

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