Apple Plans on Combining iPhone, iPad, Mac Apps by 2021

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Apple Inc. wants to make it easier for software coders to create tools, games and other applications for its main devices in one fell swoop -- an overhaul designed to encourage app development and, ultimately, boost revenue.

The aim of the multistep initiative, code-named “Marzipan,” is that by 2021, developers will be able to build an app once and have it work on the iPhone, iPad and Mac computers, people familiar with the effort said. That should spur the creation of new software, increasing the utility of the company’s gadgets.

Each new app is another revenue opportunity for Apple because it takes a cut of many app-related purchases and subscriptions. The company has positioned its services division as a major growth area. It plans to announce two new services -- a premium Apple News subscription offering and an original video content initiative -- at the end of March, Bloomberg News reported recently.


Later this year, Apple plans to let developers port their iPad apps to Mac computers via a new software development kit that the company will release as early as June at its annual developer conference. Developers will still need to submit separate versions of the app to Apple’s iOS and Mac App Stores, but the new kit will mean they don’t have to write the underlying software code twice, said the people familiar with the plan.

In 2020, Apple plans to expand the kit so iPhone applications can be converted into Mac apps in the same way. Apple engineers have found this challenging because iPhone screens are so much smaller than Mac computer displays.

By 2021, developers will be able to merge iPhone, iPad, and Mac applications into one app or what is known as a “single binary.” This means developers won’t have to submit their work to different Apple App Stores, allowing iOS apps to be downloaded directly from Mac computers -- effectively combining the stores.

The plans are fluid and could be altered, the people said. They asked not to be identified discussing private matters. A spokeswoman for Cupertino, California-based Apple declined to comment.

The most direct benefit of the Marzipan project will be to make life easier for the millions of developers who write software for Apple’s devices. For example, later this year Netflix Inc. would be able to more easily offer a Mac app for watching video by converting its iPad app. By 2021, Twitter Inc., which has mostly abandoned the Mac, could publish a single app for all Apple customers.

Apple previewed the apps plan, without disclosing the road map, at its developers conference last year. Bloomberg News first wrote about the initiative in 2017.

The work coincides with the company’s preparations to merge more of the underpinnings of its hardware. Currently, iPhones and iPads are powered by Apple processors, while Macs use Intel Corp. chips. Apple plans to start transitioning some Macs to its own chips as early as 2020, Bloomberg News reported last year.

Despite the app merger plan, Apple has said it won’t combine iOS and macOS into a single operating system.

Apple isn’t the first company to streamline its app ecosystems. Before Microsoft Corp. discontinued Windows for phones, it pushed a technology called Universal Windows Platform that let developers create single applications that would run on all of its devices. Similarly, Google has brought its Android mobile app store to some laptops running its Chrome OS operating system.

Apple plans to hold its annual software conference from June 3 to June 7 in San Jose, California, according to permit filings reported recently by website MacRumors.

At the event, Apple also plans to debut new software features for its devices, including a dark mode for easier nighttime viewing and new productivity tools for the iPad. The company has also internally weighed previewing a new version of the high-end Mac Pro, according to people familiar with the deliberations.

Tag: iPhone Apple iPad Mac

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Louis Vuitton 2017 Petite Malle iPhone Cases

Louis Vuitton

lv phone case 

In 2014, Louis Vuitton debuted the still-coveted Petite Malle, a mini bag that resembles a classic, luxury trunk and nods to the brand’s history in trunkmaking.


And today, the fashion house introduced an even smaller version to the world: the Petite Malle phone case. It made its debut on the runway during Louis Vuitton’s Spring 2017 Ready-to-Wear show at Paris Fashion Week. As seen on Teen Vogue’s Instagram story, shown to us by up-and-coming runway model Theresa Hayes, the seriously chic cell phone holder looks exactly like a tiny Petite Malle bag — complete with the structured, accented trim and metallic hinges — and it can even be carried like one, too. The case has a carrying strap and key ring attachment, so you can wear it just like you would your most sophisticated purses.


It’s been an uphill battle successfully selling the notion of wearable tech to a luxury shopper—but if there’s anything that could make the notion seductive, it might just be a Petite Malle iPhone case. While it’s not “wearable tech” in the truest sense of the word, this snap shared by Nicolas Ghesquière has whet our appetites for what might come down the house’s Spring catwalk tomorrow.

In it, the designer holds a phone kitted out in what looks to be a case modeled after the house’s much-coveted Petite Malle. Debuted with Ghesquière’s inaugural Vuitton collection back in 2014, the purse style nods to the storied brand’s beginnings as a maker of luxury trunks and steamers. Whether this newest iteration of the tiny It bag is a one-off for Ghesquière, or a piece that will be shoppable come Spring 2017, we’ll wait with bated breath to see. Check back tomorrow to see the full Vuitton Spring 2017 collection.



IMAGES: VOGUE

Sure there were bags galore that came down the runway during Louis Vuitton’sSpring-Summer 2017 presentation in Paris held just yesterday. Some old, some new and if I might add now, some that are really pretty as well. But the one thing that enthralled everyone at the show and on social media has got to be these: Petite Malle iPhone cases that will come in most every colour under the sun by way of the exotic options, as well as others that come in the luxury house’s iconic monogram, from regular Monogram Canvas with black trim to the new Reverse Monogram. There’s even one in Black and White, which is love.

No word yet on their exact release dates or if they will come in iPhone7/iPhone7Plussizes, but I’m keeping my fingers (and toes) so crossed on this. One more thing before I sign off, you see the dangling luggage tag that hangs from each case? Look closely and you’ll see earbuds as well, which is a pretty swish way of storing them when they are not in use.

louis-vuitton-iphone-case

If you own one of the chicest phones (read iPhone) in the world, it is only legit to wrap it in a case that is equally luxe. Although each one of us are constantly clinging to our handy’s, the poor phone case is clearly an accessory that stays ignored. Rescuing this sinking fate of designer phone cases is artist Nicolas Ghesquiere, who recently created uber-fancy covers for the iPhone, as part of the LV Spring 2017 collection.

Taking inspiration from the brand’s petit Malle trunk bag (that immediately turned into a sensation post its 2014 release), Ghesquiere’s dapper covers are already garnering much attention. Apart from the iconic monogram version, the case will also be seen in a golden metallic, a blue and red crocodile print as well as in the brand’s signature Damier print. Further, it comes with four solid metallic corners, toggles and tiny studs. Functionally on track, the case also gives users an identical holder for the easily displaceable AirPods.

Hours before its ultimate debut at the Paris Fashion week, Ghesquiere was also seen teasing fans through a series of posts on Instagram. While the LV Malle bag retails for $5,200, not much is known as to the pricing of these luxury iPhone cases at this point. However, since we are all clamoring for the perfect hair, clothes and make up, why leave our iPhone from basking in some luxury of its own?

Tag: Louis Vuitton Petite Malle iPhone Cases 2017

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Fendi Karlito iPhone Case

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Fendi-Karlito-iPhone-Case

Not your style? Wait! Last time Fendi dropped the Karlito Key Chain on the hands of Cara Delevigne while she was walking down the runway, it was major hit. The Karlito Key Chain become so popular that there is a waiting list for it, and just to let you know, it was priced at $1,685 USD.

Equivalent to 5 x Fendi earrings, 3 x Fendi wallet or 1 x Fendi Baguette Shoulder Bag.

Now that Fendi is introducing the Karlito iPhone Case, and it’s going to retail for $600 USD, consider it to be a ‘steal’. Its worth every penny when compare it to the Karlito Key Chain. It will be a part of Fendi Fall 2015 Pre-Fall Collection.

The Fendi Karlito iPhone Case is made from silver fox and goat fur, and the case is only suitable for the newest iPhone 6.

Now what do you think? Cute and worth the investment?

Tag: Fendi Karlito iPhone Case

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